Built and led Digitain's Localization Unit from scratch — a multilingual operation covering 50+ markets, 69 language pairs, and nearly 12 million words translated over three years.
- Built and structured the localization division from scratch, establishing workflows, KPIs, and quality assurance systems
- Managed a team of 9 in-house linguists across 10 languages and coordinated 2 international LSP relationships
- Oversaw multilingual delivery across all Digitain products: Sportsbook, Casino, Centrivo Platform, Virtual Sports, and B2B communications
- Integrated localization strategy into product roadmaps and new market entry plans
- Conducted vendor benchmarking across 5 LSPs and managed cost-per-word optimization
- Tracked and reported on translation volume, cost efficiency, and language pair dynamics
2022–2024
Language Pairs
Served
Directions
Full-scope localization across all product lines — UI, help documentation, regulatory texts, legal notices, promotional content, and marketing materials.
Centrivo Universal
Platform · UI, back-office, all platform sections, help & regulatory docs
Centrivo Dynamic
Platform · UI, dynamic content, notifications, CRM communications
Imagine Live
Live Casino · Full UI, game interfaces, help docs, regulatory & compliance texts
Paydrom
Payment Gateway · UI, cashier flows, help docs, T&Cs, regulatory content
Sportsbook
Sports Betting · UI, markets, daily CMS maintenance in 7 languages, help & reg docs
Sport Generate
Live Sports & Virtual Sport · UI, betting interfaces, event content, help docs
Galaxsys
Fast Games & Skill Games · Full UI, game descriptions, help & regulatory docs
Marketing
All products · Promotional content, campaigns, landing pages across 50+ markets
CIS & Eastern Europe
Russian · Ukrainian · Georgian · Armenian · Azerbaijani · Belarusian · Kazakh · Uzbek
Europe
Spanish · French · German · Italian · Portuguese · Greek · Czech · Slovak · Polish · Dutch · Swedish · Danish · Finnish · Norwegian · Croatian · Serbian · Bulgarian · Romanian · Hungarian · Slovenian · Maltese · Icelandic
Middle East & Africa
Arabic · Hebrew · Farsi · Arabic (Tunisia) · Kurdish (Kurmanji) · Kurdish (Sorani)
Asia & Southeast Asia
Chinese (Simplified) · Thai · Vietnamese · Bengali · Hindi · Japanese · Korean · Indonesian · Filipino
Latin America
Portuguese (Brazil) · Spanish (LatAm)
Reverse & Cross Pairs
Romanian→EN · Spanish→EN · French→EN · German→EN · Dutch→EN · Armenian→Russian · Armenian→Farsi
Every localization delivered by this unit is live across Digitain's 150+ operator network. TotoGaming.am serves as a full reference deployment — every section localized, including UI, betting markets, help files, regulatory texts, and all static and dynamic content. Note: geo-restricted outside Armenia.
Sportsbook
Full sportsbook — pre-match & live betting, 100+ sports, 4,000+ markets
sport.totogaming.am →Imagine Live
Live casino studio — Digitain Group's standalone live dealer product
playin.totogaming.am →Fast Games (Galaxsys)
High-frequency fast games — crash, mines, and instant-win titles
playin.totogaming.am →Full Platform
Entire Digitain ecosystem: Centrivo, Relum casino, Paydrom, Virtual Sports, Native Apps, Retail — all localized across 150+ operators worldwide.
totogaming.am →