About
Unveiling the Art of Language Transformation: Translation vs. Transcreation
- Written, designed, and structured independently
- Covers Equivalence, Functional, and Skopos translation theories
- Real brand case studies: McDonald's, Coca-Cola, Apple, Burger King
- Practical exercises with examples in English, Russian, and Armenian
- Authored by and remains the intellectual property of Heghine Simonyan